It is the suede-look finish that gives this piece its character. They offer a useful alternative to trainers for casual-smart days. For me, that balance is the main attraction.
The Autumn Edit. Up to 50% off.
Refined essentials for the new season.
Shop the saleThe PURE-ONE coat edit
Discover our menswear outerwear collection.
Autumn sale
Men's Longline Hooded Puffer Coat
Autumn sale
Men's Wool Blend Houndstooth Overcoat
Autumn sale
Men's Long Overcoat
Autumn sale
Men's Wool Checked Overcoat with Faux Fur Collar
Autumn sale
Men's Mid-Length Overcoat
Autumn sale
Men's Zip Bib Overcoat
Autumn sale
Men's Double-Breasted Long Coat
Autumn sale
Men's Hooded Parka Coat
The winter essentials
Built for colder days. Made to last.
Knitwear
Soft, warm layers to wear on repeat.
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Autumn saleMen's Quarter Zip Fleece
Sale price£44.95 Regular price£74.95−40% -

Autumn saleMen's Textured Knit Cardigan
Sale price£84.95 Regular price£141.95−40% -

Autumn saleMen's Zip-Up Knit Cardigan with Funnel Neck
Sale price£59.95 Regular price£119.90−50% -


Men's Relaxed Fleece-Lined Half-Zip Jumper
£49.95

Welcome to PURE-ONE
PURE-ONE stands for class, quality, and timeless style. Welcome to the world of modern tradition.
Trousers
Tailored fits for every day of the week.
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Autumn saleMen's Stretch Smart Trousers
Sale price£69.95 Regular price£93.25−25% -

Autumn saleMen's Drawstring Trousers
Sale price£34.95 Regular price£46.60−25% -

Autumn saleMen's Smart Tailored Trousers
Sale price£49.95 Regular price£99.90−50% -

Autumn saleMen's Linen Blend Stretch Trousers
Sale price£49.95 Regular price£99.90−50%
Loafers & Boots
The finishing touch to every outfit.
Overshirts & Jackets
Find your next everyday layer.
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Autumn saleMen's Hooded Canvas Utility Jacket
Sale price£59.95 Regular price£119.90−50% -

Autumn saleMen's Bomber Jacket
Sale price£72.95 Regular price£120.95−40% -

Autumn saleMen's Washed Cotton Jacket
Sale price£69.95 Regular price£116.95−40% -

Autumn saleMen's Slim Fit Textured Blazer
Sale price£84.95 Regular price£141.95−40%
Customer reviews
THE PURE-ONE EXPERIENCE.
Customer testimonials about our menswear collection.
Customer service was incredibly professional and quick to respond. They handled my question straight away, which I really appreciated.
I was honestly surprised by the quality. It looks much more expensive than it is
The cut gives it a more considered look than a basic alternative. I would wear it with dark denim and simple boots rather than anything too fussy. For me, that balance is the main attraction.
The quilted detailing gives this a more distinctive feel. It has the sort of silhouette that can lift a very simple weekend outfit. The overall impression is smart without being stiff.
What stands out for me is the cotton-focused design. Layered over a plain jumper, it gives the outfit a sharper finish without looking formal. Nothing showy, just a nicely judged design.
I appreciate a piece that lets its shape do the talking. It has the sort of silhouette that can lift a very simple weekend outfit. It offers a polished look without shouting about it.
The plaid pattern gives this a more distinctive feel. I like the idea of pairing it with tailored trousers for a slightly smarter look. That understated approach is exactly what appeals to me.
This has the sort of look that makes getting dressed straightforward. The details do enough on their own, so the rest of the outfit can stay simple. That is the sort of practicality I look for in a wardrobe staple.
I like the way this style manages to look current without being trendy. I like the idea of pairing it with tailored trousers for a slightly smarter look. A solid example of making the simple things look considered.


































